Cross Receives Prestigious RED DOT AWARD for Product Design

– International jury recognizes Morph˛ Rollerball for high design quality –

LINCOLN, R.I., April 2002 – The A.T. Cross Company, makers of fine quality writing instruments, has won the coveted Red Dot Award, considered by many to be the "Oscar" of design awards. Cross received the award for its Morph˛ Rollerball Pen, a capless gel ink pen featuring an adjustable grip. The Morph˛ Rollerball was one of 29 products chosen from 1,479 entries in the 2002 international competition.

"Winning the prestigious Red Dot Award underscores our commitment to cutting edge design and innovation," said Gregor Mittersinker, lead designer at Cross. "We introduced a Design strategy that redefined Cross. This award gives us global recognition for the brand as a leader in progressive lifestyle."

The Morph˛ Rollerball Pen is a continuation of the Morph franchise first introduced by Cross in 2000. Morph pens are distinguished by an adjustable grip that promotes more comfortable writing. The Morph˛ Rollerball Pen propels its ink refill while simultaneously “morphing" the adjustable grip.

A special exhibit of the award-winning products will open on July 1, 2002 at the Design Zentrum Nordrhein Westfalen in Essen, Germany. The Morph˛ Rollerball Pen will become a permanent part of the Red Dot Design Museum, the world’s largest exhibition of contemporary design.

Founded in 1846, the A.T. Cross Company (AMEX: ATX) designs, manufactures and markets a range of innovative quality writing instruments. The Company also designs and markets timepieces and manufactures pen computing products. The company is headquartered in Lincoln, Rhode Island, U.S.A.

Click here to learn more about the Red Dot Award.